6 Tips To Promote a Health Blog

Blogging is considered one of the result driven internet-marketing tools with easy accessibility. A recent survey showed 86% of healthcare professionals willing to generate content in the form of blog posts to provide medical information. With the advent of Web 2.0 platforms like WordPress, LiveJournal, Weebly, Blogger, blogs can be created without much of a hassle. But the biggest hindrance is the marketing aspect. Without adequate internet marketing, your blog won’t be able to withstand serious competition.

In order to make the most of your healthcare blog, you need not rely on existing patients. Instead, you should explore all avenues available on the internet on how to encourage users to read your content. Follow these simple yet effective guidelines to increase your online reach and generate a constant flow of patients:

• Enticing Titles: Title content matters a lot because it is this, which attracts readers. It must be relevant and encouraging enough to catch the eyes of the readers. By just looking at the title, readers should get to know what the blog is all about. Make the title short, clear and captivating. Follow it by a short description of your blog.

• Fascinating Images: Back up your medical blog with pleasing images. It has been proven that readers are attracted to blogs that contain images. Use images that reflect your practice in correct manner. Images capture the idea of content and provide attractive addition to the reader’s eye.

• Drop Flabby Keywords: Keywords play a crucial role in search engine optimization and online marketing, but putting too many keywords in title and body of the blog can actually backfire. This may seem trash content to the reader.

• Optimize Existing Keywords: A relevant keyword research will give you a fair idea of keywords that your audience is using to find your practice. You can then incorporate those keywords in your content and post it on the web. This will strengthen your chances of being found by your target audience.

• Use Social Media To Good Effect: Post your individual blog posts on your Facebook profile. In case of Twitter, tweet your post with diverse messages every time. It is mandatory to create a separate blog page for Facebook and Twitter if you wish to keep a good number of followers. You can do the same with several social networking websites.

• Try Guest Blogging: Share your posts with other communities or write fresh content to capture the attention of a much larger audience. This way, readers will find their posts as a guest on other blogs, which will have leads to your own post. This is a great way to build your credibility as a reliable source of information.

Please, Develop an Effective Health Care Blog

The internet has no shortage of reputable, reliable sources of medical information. WebMD solicits content from physicians and medical researchers; it routinely features articles from medical specialists at the top of their professions. The Mayo Clinic’s website summarizes up-to-the-minute information from the physicians and caregivers who practice at the nation’s top-ranked hospital.

The internet does, however, suffer a critical shortage of health care blogs that look at medicine, fitness, and wellness from an ordinary person’s point of view. Many wellness blogs turn-out to be not-so-clever cover-ups for snake-oil sales; others turn-out to espouse nineteenth century quackery as “the new age of medicine.” Some health care blogs pile-up medical jargon so high and deep that not even doctors can read them. And some just insult their readers with proclamations like “sadness is a sign of depression.”

The internet needs a reliable source of medical information for ordinary readers; the internet needs a dependable health care blog that maintains high standards for reporting and shows respect for the readers. A good health care blog absolutely must be…

· Up-to-date and accurate- Modern medicine continues to evolve and advance, and it especially has become far more responsive to findings from “complementary” or “supplemental” medicine, more commonly known as naturopathy. Research into the human genome has changed scientists’ minds about the aetiology of some genetic diseases, and controversies rage in epidemiology-especially over causes of and treatments for autism. A reliable health blog regularly will discuss new findings and credible new studies; it also will not hesitate to discredit unreliable reports.

· Intelligent-A good health care blog must strike the balance between doctor-speak, which is a little to arcane and esoteric for its readers, and bonehead bullet points, which dummy-down complex subjects and trivialize serious medical issues. A truly valuable health care blog frequently will look at common medical problems “from the inside out,” detailing how people cope with or manage their chronic diseases.

· Open-minded and objective-Nothing so deeply offends readers as health care blogs that promote pseudo-science for the sake of selling products of questionable value. On the one hand, readers do not want to see a blog that advocates nothing but the medical establishment’s “settled science”; on the other hand, no one can trust citations of “emerging science.” An everyday health care blog will follow the canons of journalistic ethics, reporting the news objectively, factually, and in detail, relying on authoritative sources.

· Practical-Readers want news they can use. A skilled healthcare blog-writer will deal with subjects of interest to large, diverse audiences. Nearly seventy million Americans, for example, want to know how they safely can lose weight, prevent diabetes, and restore their cardio-vascular fitness. By contrast, very few readers need to know that modern psychiatry largely has discredited diagnoses of “multiple personalities.”

· Consistent-For most readers, consistency is the hallmark of integrity. Readers especially want to see the blogger asking and answering the most difficult questions about an issue or condition; and they want to see that the blogger is their representative and advocate in scientific discussions.

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