The One Secret You Must Know to to Build a Successful Blog

The most important work you’ll ever do on your blog happens before you create the blog. You need to know your audience. Otherwise you’re just shooting arrows in the dark… You have no hope of hitting your target. So what’s the one secret you must know?

I’ve been blogging for ten years. Until 2005, blogging was regarded as a weird preoccupation of geeky types. Then businesses caught on: a blog was a powerful business tool.

Once that realization dawned, blogs proliferated, and it was no longer enough to have a blog, you had to sharply target your blog to appeal to a particular audience. If you didn’t, you received little traffic. Other, more sharply targeted blogs, stole your traffic.

Therefore, that’s the ONE secret you must know in order to build a successful blog-site.

In a nutshell: know your audience and build a rapport.

Let’s look at how this works when you want to create a new blog.

You want to create a new blog for your business — a gym. You decide to target “health”. STOP! That’s much too amorphous. Enter the search term “health” into Google, and you’ll be face with over two trillion pages which reference health in some way.

That might be way more competition than you want to face.

If you’re sure you want to go with the health topic however, you can. Just focus a little more. A laser is much more powerful than a flashlight.

You could target:

* “Health” in your local area (your city). This gives you an excellent entree into Google, because Google Places lets you claim your local business listing, and this provides instant traffic to your website and blog; or

* Sports health, if your gym’s clientele is made up primarily of people who engage in various sports. (Or any other topic which is relevant to your gym’s membership.)

For business blogs, always think local, because local relevance is the direction in which the Web is heading.

But what if you’re an individual, rather than a business?

The same rules apply. Think local, and think targeted traffic.

Let’s imagine you’re working in a medical field, and you want to create a “health” blog, because you feel you have lots of valuable information to share.

Enter “health + _________ (your city)” into the Search field on Google. What’s the competition?

Whether your competition is huge, or minimal, you’ll still need to target further. How about preventative health for pregnant women? Or people who are under stress?

I hope I’ve given you something to think about. Remember, the secret to building a successful blog is knowing your audience, writing for them, and over time, building a strong rapport.

6 Tips To Promote a Health Blog

Blogging is considered one of the result driven internet-marketing tools with easy accessibility. A recent survey showed 86% of healthcare professionals willing to generate content in the form of blog posts to provide medical information. With the advent of Web 2.0 platforms like WordPress, LiveJournal, Weebly, Blogger, blogs can be created without much of a hassle. But the biggest hindrance is the marketing aspect. Without adequate internet marketing, your blog won’t be able to withstand serious competition.

In order to make the most of your healthcare blog, you need not rely on existing patients. Instead, you should explore all avenues available on the internet on how to encourage users to read your content. Follow these simple yet effective guidelines to increase your online reach and generate a constant flow of patients:

• Enticing Titles: Title content matters a lot because it is this, which attracts readers. It must be relevant and encouraging enough to catch the eyes of the readers. By just looking at the title, readers should get to know what the blog is all about. Make the title short, clear and captivating. Follow it by a short description of your blog.

• Fascinating Images: Back up your medical blog with pleasing images. It has been proven that readers are attracted to blogs that contain images. Use images that reflect your practice in correct manner. Images capture the idea of content and provide attractive addition to the reader’s eye.

• Drop Flabby Keywords: Keywords play a crucial role in search engine optimization and online marketing, but putting too many keywords in title and body of the blog can actually backfire. This may seem trash content to the reader.

• Optimize Existing Keywords: A relevant keyword research will give you a fair idea of keywords that your audience is using to find your practice. You can then incorporate those keywords in your content and post it on the web. This will strengthen your chances of being found by your target audience.

• Use Social Media To Good Effect: Post your individual blog posts on your Facebook profile. In case of Twitter, tweet your post with diverse messages every time. It is mandatory to create a separate blog page for Facebook and Twitter if you wish to keep a good number of followers. You can do the same with several social networking websites.

• Try Guest Blogging: Share your posts with other communities or write fresh content to capture the attention of a much larger audience. This way, readers will find their posts as a guest on other blogs, which will have leads to your own post. This is a great way to build your credibility as a reliable source of information.

Effects of Vitamin D on Spinal Health

New research suggests there may be a link between the body’s vitamin D levels and spinal health. The majority of patients who were about the receive spinal-fusion surgery had alarmingly low levels of vitamin D in one study presented last week at the North American Spinal Society conference.The study was conducted the Washington University of St. Louis. Researchers tested 313 patients scheduled to receive spinal-fusion surgery. 57% of patients had inadequate vitamin D levels, enough to be considered a deficiency. This was especially concerning given that spinal-fusion surgery requires the body to create new bone, something that requires high amounts of vitamin D.The study also raised important questions about the role of vitamin D in potentially preventing spinal degeneration.

Vitamin D—aka, the sunshine vitamin—has been shown to help patients with chronic musculoskeletal pain. We get vitamin D from the sun when the sun’s rays hit your skin, your body becomes a vitamin D factory.Vitamin D helps your body absorb calcium, so without enough vitamin D, you won’t get enough calcium. Without enough calcium, your bones can weaken, potentially leading to bone and joint pain, or musculoskeletal pain.This doesn’t mean that you can just go on a picnic on a sunny day and take a few vitamin D supplements—and surprise, your back pain is gone. Talk to Mr. Christian Farthing about how much vitamin D you should get every day and how you can get enough of it.

Despite the name, vitamin D is considered a pro-hormone and not actually a vitamin. This is because the body can produce its own vitamin D through the action of sunlight on the skin, while vitamins are nutrients that cannot be synthesized by the body and must be acquired through the diet or supplements.You won’t notice an immediate effect from vitamin D; give it time to build up in your body and treat the source of your pain. Taking vitamin D is a commitment, and you should also stay committed to your other treatment options, such as pain medications and physical therapy. A multi-disciplinary approach like that is generally more effective than trying just one treatment at a time.

Before resorting to the risk of surgery, consult Mr. Christian Farthing – a doctor of chiropractic, who can provide effective, conservative care that has proven results for curing many back-pain patients. He has also received nutritional training and can assist you on making the right vitamin choices for your unique health needs.